Recent television ratings data indicate a notable shift in the Philippine primetime viewing landscape, as ALLTV—carrying selected ABS-CBN programs—has officially surpassed TV5 in several key time slots. According to the latest figures released by Nielsen Philippines under the National Urban Television Audience Measurement (NUTAM), ALLTV demonstrated stronger audience performance during critical primetime hours, signaling the growing influence of Kapamilya content on free television.

Strong Performance at the 8:00 PM Primetime Slot

Based on Nielsen’s most recent data, ALLTV posted a 2.7% audience rating at the 8:00 PM primetime slot, where ABS-CBN’s action-drama series FPJ’s Batang Quiapo is currently airing. This performance allowed ALLTV to overtake TV5’s competing program, Totoy Bato, which recorded a significantly lower 0.9% rating during the same time period.

The result marks a clear win for ALLTV in one of the most competitive hours of Philippine television, traditionally dominated by long-established networks. The gap between the two programs highlights the strong pull of ABS-CBN-produced content, particularly action and drama series that resonate deeply with Filipino viewers.

Continued Lead Across Multiple Time Slots

ALLTV’s momentum was not limited to the 8:00 PM slot. The channel also outperformed TV5 at other key viewing times, including the 8:45 PM and 9:30 PM segments. These results indicate consistent audience engagement throughout the evening, rather than a one-time spike.

Media analysts note that sustained performance across multiple primetime slots is often a more reliable indicator of audience loyalty and program strength. In this case, ALLTV’s ratings suggest that viewers are not only tuning in for a single show, but are remaining on the channel for extended periods.

Overall Ratings of FPJ’s Batang Quiapo

In terms of total performance, FPJ’s Batang Quiapo recorded an overall combined rating of 9.6%. A significant portion of this figure—approximately 5%—was attributed to its airing on A2Z, another free-to-air channel carrying ABS-CBN content.

This cumulative rating placed FPJ’s Batang Quiapo slightly ahead of GMA Network’s fantasy series Sang’gre, which posted a close 9.5% rating. While the margin is narrow, the data demonstrates that Batang Quiapo remains one of the strongest-performing programs in Philippine primetime television.

By comparison, Totoy Bato on TV5 registered a combined rating of only 1.2%, even when accounting for its simulcast on One PH. The contrast further underscores the difference in audience reception between the two programs.

The Role of ABS-CBN Content on ALLTV

ALLTV’s rise in ratings has been closely linked to its licensing agreement with ABS-CBN Corporation. Through this partnership, select Kapamilya programs are now broadcast on ALLTV’s free-to-air Channel 2 frequency, significantly expanding their reach.

Flagship programs such as FPJ’s Batang Quiapo, TV Patrol, and It’s Showtime have proven to be major audience drivers. These shows already have an established following, and their availability on free television has allowed them to reconnect with viewers who prefer traditional TV viewing over cable or digital platforms.

Industry observers point out that ABS-CBN’s content library remains one of the most powerful in the country, built on decades of experience in storytelling, production quality, and audience engagement. The success of these programs on ALLTV highlights how content strength can transcend platform limitations.

Comparison With Competing Networks

While GMA Network continues to hold a strong position in the ratings race, the close competition between FPJ’s Batang Quiapo and Sang’gre reflects a more balanced primetime landscape. Rather than a single dominant player, the data suggests that viewers now have multiple compelling choices during primetime hours.

TV5, however, appears to be facing greater challenges in maintaining viewership during these critical periods. Despite efforts to strengthen its programming lineup, the ratings gap indicates that TV5’s current offerings have yet to match the appeal of Kapamilya and GMA-produced shows.

Context of the ABS-CBN and TV5 Content Agreement

The ratings development comes amid recent changes in the relationship between ABS-CBN and TV5. Earlier reports indicated that the content supply agreement between the two networks officially ended on January 2, 2026.

According to industry sources, the decision followed unresolved issues related to contractual and financial obligations. While the matter was eventually settled, the conclusion of the agreement marked the end of a significant collaboration that had allowed ABS-CBN programs to air on TV5.

Since then, ABS-CBN has focused on strengthening partnerships with other platforms, including ALLTV and A2Z, as part of its broader strategy to maintain a strong presence on free television.

Shifting Dynamics in Primetime Competition

ALLTV’s improved performance signals a shift in primetime competition, particularly in urban areas measured by Nielsen NUTAM. The data suggests that Kapamilya content continues to play a decisive role in shaping viewing habits, even when broadcast outside ABS-CBN’s original platform.

Media analysts emphasize that ratings success is no longer determined solely by network branding, but by content relevance and audience connection. Programs that reflect Filipino experiences, emotions, and social realities tend to perform better, regardless of the channel on which they air.

FPJ’s Batang Quiapo, known for its intense action sequences and socially grounded narrative, has consistently attracted viewers across multiple platforms, reinforcing this observation.

Audience Loyalty and Brand Trust

One factor frequently cited in ABS-CBN’s continued ratings success is audience loyalty. Despite operational challenges in recent years, the Kapamilya brand has retained the trust of a large segment of Filipino viewers.

This loyalty is reflected not only in television ratings but also in digital engagement, where ABS-CBN programs continue to generate high view counts and social media interaction. The ability of these programs to perform well on ALLTV demonstrates that viewers are willing to follow content they value, regardless of platform changes.

Implications for the Television Industry

The recent ratings data highlights broader trends within the Philippine television industry. Traditional competition between networks is evolving into competition between content ecosystems, where partnerships, licensing deals, and multi-platform strategies play an increasingly important role.

ALLTV’s success with ABS-CBN content illustrates how strategic collaborations can reshape audience behavior and alter the competitive landscape. For networks and broadcasters, the lesson is clear: strong content remains the most valuable asset.

Looking Ahead

As primetime competition intensifies, industry watchers expect further shifts in ratings as networks continue to refine their programming strategies. ALLTV’s current momentum suggests that it may remain a significant player in the primetime race, particularly as long as it continues to air popular Kapamilya programs.

Meanwhile, TV5 faces the challenge of reassessing its lineup and exploring new approaches to regain audience attention. With viewers having more choices than ever, innovation and audience-focused storytelling will be critical.

For ABS-CBN, the latest ratings performance reinforces its position as a major content force in Philippine television. Even without direct control of a traditional broadcast franchise, the network’s programs continue to shape primetime viewing and influence industry trends.

Conclusion

The latest Nielsen NUTAM ratings confirm a notable development in Philippine primetime television: ALLTV, powered by ABS-CBN content, has surpassed TV5 in key time slots and demonstrated consistent audience strength. The strong performance of FPJ’s Batang Quiapo and other Kapamilya programs underscores the enduring appeal of well-produced, audience-centered content.

As the television industry continues to evolve, these results serve as a reminder that content quality, viewer trust, and strategic partnerships remain central to success. Whether on traditional TV, free-to-air channels, or digital platforms, the competition ultimately comes down to one factor—what audiences choose to watch.